蓄势破局·非笼领航—第七届品质与福利鸡蛋年度盛会在沪圆满结束

畜牧人小李

2025 第七届品质与福利鸡蛋大会

2025 The 7th Quality and Welfare Egg Conference

主题 | Theme: 蓄势破局 · 非笼领航

Theme: Breaking Boundaries · Navigating Cage Free

金秋十月，第七届品质与福利鸡蛋行业年度盛会在上海隆重召开。来自全国及海外的200余位行业专家、企业领军人物和学术代表齐聚一堂，共同探讨鸡蛋产业的高品质与高福利发展路径。大会以“蓄势破局，非笼领航”为主题，聚焦行业转型、技术创新及消费升级等核心议题，旨在为我国鸡蛋产业寻找新的发展突破口。
In October, the 7th Annual Quality & Welfare Egg Conference was held in Shanghai, bringing together over 200 industry experts, business leaders, and academics from China and abroad to explore high-quality and welfare-focused development in the egg sector. Themed “Breaking Boundaries · Navigating Cage-Free,” the conference focused on industry transformation, technological innovation, and consumer upgrading, aiming to identify new growth opportunities for China’s egg industry.

大会由FAI Farms、丝绸之路总商会、上海悦孜联合主办，国家动物健康与食品安全创新联盟指导，并得到了礼蓝动保、大荷兰人、世界农场动物福利协会、欧福蛋业、天祥集团及力矩中国的大力支持。
The event was co-hosted by FAI Farms, SRClC, and IQC, guided by CAFA, and supported by Elanco, Big Dutchman, CIWF, Ovodan, Intertek, and Lever.
嘉宾致辞 | Greeting
熊博代表大会组委会欢迎各界嘉宾到场，并介绍了本届大会的主要议程与亮点，为会议正式拉开序幕。
Dr. Xiong, on behalf of the organizing committee, welcomed all guests and introduced the main agenda and highlights, officially opening the conference.

• Øistein Thorsen
  FAI农场 首席执行官
  CEO, FAI Farms
  
  

“
Øistein在开幕致辞中表示，全球蛋业正处于可持续转型的关键阶段。中国在推动非笼养鸡蛋发展方面展现出强劲的动力与合作潜力。FAI将继续携手行业伙伴，共同推进更高动物福利和可持续生产模式，为消费者带来更安全、更优质的食品选择。
Mr. Øistein said the global egg industry is at a critical stage of sustainable transformation. He noted China’s strong momentum and collaboration potential in advancing cage-free egg production. FAI will continue working with industry partners to promote higher animal welfare and sustainable production, offering consumers safer and higher-quality food choices.

• 孙忠超 Zhongchao SUN
  国家动物健康与食品安全创新联盟 秘书长
  Secretary General, China Animal Health and Food Safety Alliance
  

“
孙忠超秘书长在开幕致辞中指出，中国动物福利事业正进入关键发展阶段，蛋鸡是国内动物福利进展最快的领域，2024年中国鸡蛋产量约6000亿枚，但非笼养比例仍不足0.1%。企业在推广过程中面临成本高、溢价低、标准缺失等挑战。孙秘书长表示，行业机遇与挑战并存，“非笼养”将成为蛋鸡产业的重要新方向，也是推动动物福利与社会责任实践的重要路径。
Mr. Sun noted that animal welfare in China is entering a crucial stage, with laying hens showing the fastest progress. In 2024, China produced about 600 billion eggs, yet cage-free systems account for less than 0.1%. He pointed out challenges such as high costs, low premiums, and lack of standards, but emphasized that cage-free production is both a key opportunity and an important path to advance animal welfare and corporate social responsibility.

• 田晓红 Xiaohong TIAN
  丝绸之路国际总商会 副秘书长 & 上海代表处首席代表
  上海现代服务业发展研究基金会 可持续发展ESG专项基金主任
  Deputy Secretary General& Chief Representative of Shanghai Office, SRClC
  ESG Director, Shanghai Service Industries Development & Research Foundation (SSIDRF)
  

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田晓红副秘书长在致辞中回顾项目历程，指出该项目已持续推进七年，从无到有搭建，其理念现已在多地落地推广。她向长期坚持与付出的主办方、协办方、支持机构及工作团队致以诚挚敬意。并表示，希望项目平台未来能持续发展，助力鸡蛋品质提升、动物福利改善与多方共生共长。她还期待各方以进博会为契机，联动中国及“一带一路”沿线国家企业，共同推动产业交流与合作，实现共商、共建、共享。
Mrs. Tian reviewed the project’s seven-year journey from inception to widespread implementation. She expressed gratitude to organizers, partners, supporting institutions, and teams, and hoped the platform would continue advancing egg quality, animal welfare, and collaborative growth. She also encouraged leveraging the Expo to connect Chinese and Belt & Road enterprises, promoting industry exchange and cooperation for shared development.

• 邓菲 Friederike DÖRFLER
  德国驻华使馆（北京）食品与农业参赞
  Food and Agriculture Counselor of the German Embassy in China (Beijing)
  

“
邓菲表示德国高度重视动物福利和可持续农业。她介绍，德国法律将动物保护纳入宪法，并禁止笼养蛋鸡及淘汰公雏，推广符合自然行为的饲养方式。德国还严格监管食品安全，每年对数十万批次食品进行农药、抗生素及其他有害物质检测。她强调推动动物福利与食品质量同样重要，期待通过此次会议促进行业可持续发展和高品质农业实践。
Dörfler emphasized Germany’s commitment to animal welfare and sustainable agriculture. She highlighted bans on cage farming and male chick culling, promotion of natural husbandry practices, and strict annual food safety checks. She stressed that animal welfare and food quality go hand in hand and hoped the conference would advance sustainable, high-quality farming.

2025中国非笼养蛋鸡行业报告发布

• Release of the "2025 China Industry Report on Cage Free Eggs"
  大会上发布了《2025中国非笼养鸡蛋行业报告》，深入解析技术实践、市场发展及行业标准，为非笼养蛋鸡产业提供科学指引。报告显示，中国非笼养蛋鸡产业正快速发展，但动物福利仍处于起步阶段，亟需各方协作推动规范化、透明化和可持续发展。
  Released the 2025 China Cage-Free Egg Industry Report at the conference, offering in-depth analysis of technology, market trends, and industry standards to guide the sector. The report shows rapid growth in China’s cage-free egg industry, but animal welfare remains in its early stages, highlighting the urgent need for collaboration to promote standardization, transparency, and sustainable development.
  

2025非笼养鸡蛋新增农场发证仪式

• New Cage Free Farm Certificate lssuing Ceremony
  

上海悦孜在标准制定、认证推进、市场推广及消费者教育等方面持续努力，目前已有32家农场获得认证，覆盖130万只非笼养蛋鸡和超过3.8亿枚非笼养鸡蛋。诚信管理、追溯体系与行业协作已成为推动产业可持续发展的关键。本次大会上，13家农场参加了新认证颁发仪式，标志着非笼养鸡蛋产业在质量管理和可持续发展方面迈出了新的重要步伐。
IQC continues to advance standards, certification, market development, and consumer education. So far, 32 farms have been certified, covering 1.3 million cage-free hens and over 380 million eggs. At the conference, 13 farms received their new certificates, marking a key step in the sustainable development of the cage-free egg industry.
可持续食品领袖奖颁发仪式

• 2025 Cage Free Egg Individual Outstanding Contribution Award
  

在力矩中国与行业伙伴的多年推动下，全国已有超过万家餐饮、烘焙、零售和酒店承诺全面转用非笼养鸡蛋，许多企业设定2025至2030年为目标完成全面转型。大会上，Lever力矩中国特别表彰索迪斯中国、地中海俱乐部酒店、独凤轩、这样生活精品超市、维尔纳斯、宇培供应链、Ole精品超市及Wagas等八家企业，授予“可持续食品领袖奖”，以表彰它们在推动非笼养鸡蛋政策和可持续食品转型方面的卓越领导力。
Thanks to years of efforts by Lever and industry partners, over 10,000 restaurants, bakeries, retailers, and hotels nationwide have pledged to switch entirely to cage-free eggs, with many targeting 2025–2030 for full transition. At the conference, Lever honored eight companies—including Sodexo, Club Med, Dufengxuan, Epermarket, Willnice, Yupei Supply Chain, Ole’, and Wagas—with the Sustainable Food Leadership Award for their outstanding leadership in promoting cage-free egg policies and sustainable food transformation.
2025 非笼养鸡蛋个人突出贡献奖颁发仪式

• 2025 Cage Free Egg Individual Outstanding Contribution Award
  

在推动 “非笼养” 鸡蛋理念普及与产业转型的进程中，行业革新的背后离不开关键个体的践行与担当。“2025 Cage Free Egg 个人突出贡献奖” 正式颁发，索迪斯中国大中华区供应链管理部总监樊会霞、雅高酒店采购总监季刚、京东蛋类采销经理苏小芳三位从业者凭借前瞻视野与落地行动，为非笼养理念的推广打开关键局面，成为行业标杆。表彰他们在各自领域为动物福利与非笼养产业发展作出的卓越贡献。
In advancing the “cage-free” concept and driving industry transformation, individual leadership has played a vital role. The 2025 Cage-Free Egg Outstanding Individual Contribution Award was presented to Franny Fan, Supply Chain Director of Sodexo China; George Gi, Procurement Director of Accor Hotels; and Xiaofang Su, Egg Category Manager at JD.com. With their foresight and practical actions, they have opened new paths for promoting the cage-free movement and set benchmarks for the industry, recognized for their exceptional contributions to animal welfare and the cage-free sector.
上午议程 | Morning Session

• 主持人：周尊国 | Moderator: Jeff ZHOU
  世界农场动物福利协会 中国首席代表
  China Chief Representative, CIWF
  

• 于爱芝 教授 Prof. Aizhi YU
  国家蛋鸡产业体系岗位科学家
  National System Scientist of Layers, Central University of Finance and Economics
  

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非笼养消费新纪元：趋势图谱与用户行为解码
New Era of Cage Free Consumption: Trend Mapping & Behavior Decoding
于爱芝教授分析非笼养发展的驱动力，指出其思想根源源自中国农耕文明的尊重动物理念。全球非笼养以欧美立法为先导，如欧盟自2012年起禁止传统笼养蛋鸡。在产能过剩和预期亏损的背景下，中国企业将非笼养作为差异化竞争路径。她强调，鸡蛋市场正向注重质量、安全、营养与福利的“快乐蛋”阶段发展。电商数据表明，福利养殖鸡蛋的伦理属性（善待动物）和效能属性（产品品质、限抗生素）可带来显著溢价。为保障可持续消费，她建议构建“信任三角”：强化认证体系、区块链溯源赋能透明度，并加强消费者教育。
Professor Yu said cage-free eggs stem from China's agrarian respect for animals. Globally led by legislation—like the EU’s 2012 battery cage ban—cage-free is now a differentiation strategy in China amid overcapacity. The market is moving toward “happy eggs” with quality, safety, nutrition, and welfare. E-commerce data show welfare (animal care) and product benefits (quality, low antibiotics) command premiums. She urges a “trust triangle”: certification, blockchain traceability, and consumer education.

• 郑炜超 教授 Prof. Weichao ZHENG
  国家蛋鸡产业技术体系岗位科学家，中国农业大学
  National System Scientist of Layers, China Agricultural University
  

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蛋鸡养殖福利化转型的创新与思考
The Welfare Transformation in Layer Husbandry: Innovations and Considerations
郑炜超教授介绍了蛋鸡福利化养殖的创新与转型动力。他指出，主流高效叠层笼养模式（年产蛋1吨/m²）存在福利问题，但非笼养市场潜力大，2000多家跨国公司承诺2025年后采购非笼养鸡蛋。转型核心动力包括食品安全（产蛋期零抗生素）、笼养产能过剩及年轻消费者对福利认证的重视。郑教授展示了集装箱式福利化养殖系统案例，提供80m²户外运动场，试验显示户外活动可缓解应激与焦虑，改善羽毛完整性；产蛋奶香味更浓，口感更佳。他提醒，中国福利化养殖仍面临政策稳定性、养殖用地短缺及市场教育等挑战。
Professor Zheng highlighted innovations and drivers in welfare-focused egg farming. He noted that conventional high-density cages (1 ton eggs/m²/year) raise welfare concerns, while the cage-free market is growing, with 2,000+ multinationals pledging to buy cage-free eggs after 2025. Key drivers include food safety (zero antibiotics during laying), overcapacity in caged systems, and young consumers’ focus on welfare certification. He showcased a container-based welfare system with 80 m² outdoor runs; trials show outdoor activity reduces stress and anxiety, improves feather condition, and enhances egg flavor. Challenges remain in policy stability, land availability, and consumer education.

• ∅istein THORSEN
  FAI农场 首席执行官
  CEO, FAI Farms
  

“
美洲非笼养式浪潮：动机和趋势分析
The Americas Cage Free Shift: Momentum Mapping & Trends
Øistein先生描绘了美洲非笼养转型态势。全球鸡蛋产量预计到2035年增长22%，其中亚洲、非洲和拉美贡献90%。全球趋势由技术（如AI、卵内性别鉴定）、市场（数量向价值转变）和社会（可持续性、动物福利）驱动。美洲方面，美国非笼养比例约45%，五年增长25%；拉美虽比例低，但企业承诺加速。美国面临州立法、禽流感（70%-80%蛋鸡损失）及供应链集中等挑战。未来趋势包括透明标签、牧场散养鸡蛋快速增长及卵内性别鉴定以避免淘汰公雏。
Mr. Øistein outlined cage-free trends in the Americas. Global egg production is projected to rise 22% by 2035, with Asia, Africa, and Latin America contributing 90%. Growth is driven by technology (e.g., AI, in-ovo sexing), market shifts (quantity to value), and social factors (sustainability, welfare). In the Americas, ~45% of U.S. eggs are cage-free, up 25% in five years; Latin America has lower adoption but accelerating corporate commitments. Challenges include state legislation, avian flu (70–80% layer losses), and concentrated supply chains. Future trends: transparent labeling, rapid growth of pasture-raised eggs, and in-ovo sexing to avoid male chick culling.

• Dietmar TEPE
  欧洲鸡蛋KAT协会 总经理
  General Manager, KAT Association
  

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非笼养之外——鸡蛋行业面临的下一个挑战
Beyond Cage Free — The Next Challenges for the Egg Industry
Dietmar先生聚焦欧洲非笼养进展及行业新挑战。截至2025年6月，欧洲逾60%蛋鸡采用非笼养模式。德国、法国等已实施“不淘汰雏鸡”（FCC）政策，由于公雏饲养成本高，卵内性别鉴定成为首选经济可行方法。德国零售商已推动货架上100% FCC鸡蛋。尽管欧洲进口和贸易法规不一致，市场正通过KAT等认证制定更严格标准。未来需应对“欧盟绿色协议”要求，如限制家禽运输、排放控制及2050年零碳目标。卵内性别鉴定正成为孵化场的关键经济与生态因素。
Mr. Dietmar focused on Europe’s cage-free progress and emerging challenges. By June 2025, over 60% of European layers were cage-free. Germany and France have implemented “no male chick culling” (FCC) policies; due to high rearing costs, in-ovo sexing is now the most viable solution. German retailers have moved to 100% FCC eggs on shelves. Despite inconsistent EU import and trade rules, stricter standards are emerging via certifications like KAT. Future challenges include EU Green Deal requirements—limits on poultry transport, emissions, and the 2050 net-zero target. In-ovo sexing is becoming a key economic and ecological factor for hatcheries.

• Benny ANDERSSON
  1882项目 首席执行官
  CEO, Project 1882
  

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迈向非笼养的未来：瑞典蛋业转型启示录
Towards a Cage Free Future: Lessons from Sweden’s Egg Industry Transformation
Benny分享了瑞典非笼养蛋产业的成功经验。他指出，瑞典在没有法律强制的情况下，通过企业、生产者与社会的协作，成为全球首个完全淘汰笼养蛋农场的国家。Benny强调，公众教育、企业主动适应和市场引导是关键，这不仅提升了动物福利，也带来了商业竞争优势。他表示，这一模式为中国及其他市场提供了可借鉴的路径，展示了前瞻性策略如何推动行业转型，实现可持续发展与经济价值的双赢。
Benny highlighted Sweden's full transition to cage-free egg production without legal mandates. Through collaboration, public education, and proactive corporate action, Sweden improved animal welfare while securing business advantages. He emphasized that this market-driven model offers valuable lessons for China and other countries aiming for sustainable, ethical, and competitive egg production.

• 王雷 Lei WANG
  礼蓝动保 农场动物市场总监
  Farm Animal Marketing Manager, Elanco
  

“
鸡蛋品牌发展之路——基于品质，源于体系
The Egg Brand Develop Trend: Quality-Based, System-Driven
王雷先生分析中国蛋鸡行业品牌化趋势。他指出，中国蛋鸡呈“小规模、大群体”，蛋品加工率仅5%~7%，品牌蛋比率不足5%，远低于欧美日。在人均鸡蛋消费高位饱和的市场中，品牌化成为必由之路，其核心在于将产品从“论斤称”的农产品转为“论枚卖”的消费品。王雷强调，品牌建设需建立生产质量保障体系，而非仅靠营销。他以英国“狮标”体系为例，通过全产业链注册追溯、沙门氏菌疫苗接种和独立审计，三十年积累赢得消费者信任，占据英国90%市场，表明体系落地需要实实在在投入与上下游协力。
Mr.Wang analyzed branding trends in China’s egg industry. Chinese egg production is “small-scale, large-volume,” with only 5–7% processed and branded eggs under 5%, far below Europe, the U.S., and Japan. In a saturated market, branding is key—shifting eggs from “sold by weight” to “sold by piece.” He stressed that branding requires a robust production quality system, not just marketing. Citing the UK “Lion” scheme, which combines full-chain traceability, Salmonella vaccination, and independent audits, Wang noted that 30 years of investment and industry collaboration built consumer trust and captured 90% of the UK market.

小组讨论：非笼养鸡蛋的市场实践  Panel Discussion: Market Practices for Cage Free Eggs

• 主持人：熊传武博士 | Moderator: Dr. XIONG
  上海悦孜企业信息咨询有限公司 总经理
  General Manager, IQC (Shanghai) Co., Ltd.
  
  
  
  上午圆桌论坛围绕非笼养鸡蛋项目展开，各方嘉宾分享了参与经验与面临的挑战，并提出中国市场推广建议。论坛指出，尽管鸡蛋为核心食材，但国内在品质标准与品牌区隔上仍有限，消费者认知不足。下游品牌商希望从品质和品牌建设切入，引入动物福利理念；团餐企业索迪斯强调需向客户说明概念及证明方式，指出中国已有散养基础。力矩中国分享了过去一年推动40家企业承诺的经验，并开展小连锁计划。与会嘉宾建议：加强产销负责人交流，提升消费者认知透明度，优化供应链稳定性，明确非笼养鸡蛋价值主张，建立全产业链标准与追溯体系，并通过年轻化、简明方式获取消费者支持。
  Roundtable focused on cage-free egg initiatives, with participants sharing experiences, challenges, and market strategies for China. Despite eggs being a core ingredient, domestic standards and brand differentiation remain limited, and consumer awareness is low. Downstream brands aim to integrate quality, branding, and welfare concepts, while Sodexo emphasized educating clients and noted existing free-range foundations in China. Lever shared its experience securing commitments from 40 companies and launching a small-chain program. Recommendations included enhancing producer-retailer communication, increasing consumer transparency, stabilizing supply chains, clarifying the value of cage-free eggs, establishing industry-wide standards and traceability, and using simple, youth-oriented approaches to engage consumers.
• 姜星 Catherine JIANG
  中国连锁经营协会行业政策研究部主任
  Director, Industry Policy Research, CCFA (China Chain Store & Franchise Association)
  

• 张沛 Pei ZHANG
  中国农业国际合作促进会动物福利与可持续农食分会 副秘书长
  Deputy Secretary General, ICCAW
  

• 邵义江 Kevin SHAO
  维尔纳斯（北京）信息科技有限公司 总经理
  General Manager, Werenus (Beijing) Information Technology Co., Ltd.
  

• 樊会霞 Franny FAN
  索迪斯（中国）企业管理服务有限公司 大中华区供应链管理部总监
  Head of Supply Management - Greater China, Sodexo China
  

• 林文冰 Bing LAM
  可持续项目中国区负责人，力矩中国
  Sustainable Program Lead, Lever China
  

下午议程 | Afternoon Session

• 主持人：储学琴 | Moderator: Xueqin CHU
  世界动物保护协会 中国农场动物项目经理
  China Farm Animal Project Manager, World Animal Protection
  

• 韩太鑫 Taixin HAN
  苏州欧福蛋业副总裁
  Vice President, Ovodan
  

“
供应链能力建设助力非笼养承诺实现
Supply Chain Capability Empowering Cage Free Transition
韩太鑫先生强调鸡蛋供应链的复杂性与挑战，并提出协同服务解决方案。他指出，鸡蛋是一种“活的”产品，储存和运输高度易变脆弱。中国供应链面临长距离运输与多冷链要求、产品种类繁多等问题，导致费用高、推广难、陷入“死循环”。为助力非笼养承诺，韩太鑫提出供应链能力建设，包括：蛋品回购、蛋液蛋粉代工、一件代发、共享物流、壳蛋清洗分级等，确保产品品质和农场安心。他还通过欧洲不同养殖模式的蛋价数据显示，非笼养鸡蛋具有溢价空间，认为解决供应链问题、实现增量是突破瓶颈的关键。
Mr. Han highlighted China’s egg supply chain challenges—long transport, multi-step cold chains, and diverse products—driving high costs and limiting promotion. To support cage-free eggs, he proposed solutions like buybacks, processed egg products, shared logistics, and egg grading. European data show cage-free eggs can command premiums, making supply chain improvements key to growth.

• 苏小芳 Milly SU
  京东蛋类采销经理
  

Egg Procurement and Sales Manager, JD.com

“
赋能伙伴，落地实践：京东非笼养鸡蛋项目分享
Empowering Partners, Implementing Practices: JD Cage Free Egg Project Sharing
苏小芳女士指出，京东在非笼养鸡蛋零售中采用长期“投资”模式，而非短期“消费”，通过稳定日销累计权重，获得免费流量和长期价值。用户画像显示，非笼养核心消费群体为忠诚用户（68%）、26-45岁（53%）、公司职员（40%），选择京东主要因到货快（61%）、正品保障（53%）、售后服务（49%）。她强调，在市场普遍“卷生产、卷营销、卷低价”下，京东通过精细化运营、精准触达和稳定日销，提升品牌价值，并通过供应商准入标准和运营培训助力非笼养品牌走向C端用户。
Mr. Su highlighted JD.com’s approach to cage-free egg retail, focusing on long-term “investment” rather than short-term “consumption,” using stable daily sales to gain free traffic and lasting value. Core consumers are loyal (68%), aged 26–45 (53%), and office workers (40%), choosing JD for fast delivery (61%), genuine products (53%), and after-sales service (49%). Amid widespread price and marketing competition, JD boosts brand value through precise operations, stable daily sales, and supplier standards and training to connect cage-free brands with end consumers.

• Peter-Jan SNELLINK
  大荷兰人业务发展经理
  Business Development Manager, Big Dutchman China
  

“
轻奢产品掘金之道与非笼养全球浪潮：探索中国市场的破局之路
Affordable Luxury Product Development and ROI Considerations, Cage Free Developments Worldwide and a Possible Way Forward for the Chinese Market
Peter-Jan借香皂营销为非笼养鸡蛋提供推广启示。他指出，全球非笼养已成趋势，但中国规模化占比不足1%，市场潜力巨大，企业承诺推动2025年供应短缺，为溢价提供机会。他以“Rituals”香皂为例，该品牌通过将日常消费升级为生活仪式、打造“平价奢华”细分市场，实现50%-100%溢价。Peter-Jan建议非笼养鸡蛋可借鉴此策略，将产品定位为“为您和家人的轻奢选择”，通过教育和高品质实现20%-30%溢价，并以动物福利与营养优势塑造情感价值。
Mr. Peter-Jan drew marketing lessons for cage-free eggs from soap brands. While global cage-free adoption is rising, China's large-scale share is under 1%, leaving huge market potential and opportunities for premiums as companies commit to supply by 2025. Citing “Rituals” soap, which commands 50–100% premiums by upgrading daily use to a lifestyle ritual, he suggested cage-free eggs could be positioned as a “light luxury choice for you and your family.” Through education and high quality, premiums of 20–30% are achievable, with emotional value reinforced by welfare and nutritional benefits.

• Dr. Ashleigh BRIGHT
  FAI农场 首席动物福利科学家
  Chief Animal Welfare Scientist, FAI Farms
  

“
解锁中国非笼养潜力——产销协同
Unlocking Cage Free Potential in China: The Need for Producer and Buyer Alignment
Ashleigh博士指出中国非笼养面临动物福利关注低和食品欺诈普遍的挑战，传统动物福利运动作用有限。转型核心驱动力是两方面协同：一是跨国食品企业履行全球承诺的压力增加，要求供应稳定；二是中国消费者偏好，关注健康、安全和感官品质。Bright建议抓住市场机遇：利用电商快速触达便利、品牌意识强、支付意愿高的年轻专业人士；将非笼养鸡蛋定位为高质量、安全、美味且兼顾福利的产品；通过二维码、视频等数字工具提高透明度与可追溯性，建立强有力的保障体系，将信任与品质、安全及动物福利紧密关联。总之，中国机会在于提供高质量、安全、美味、高福利的鸡蛋。
Dr. Ashleigh noted China's cage-free sector faces low welfare awareness and widespread food fraud. Transformation is driven by multinationals' global commitments and Chinese consumers' focus on health, safety, and sensory quality. She recommended targeting young, brand-conscious e-commerce shoppers, positioning eggs as high-quality, safe, tasty, and welfare-friendly, and using QR codes, videos, and digital tools to ensure transparency and traceability.

• Leena MCEWAN
  南非沃尔沃斯食品公司 技术经理
  Technical Manager - Seafood, Poultry and Dairy, Woolworths Food South Africa
  

“
Woolworths在南非的非笼养转型之路
Woolworths Journey to Free Range Eggs in South Africa
Leena回顾了沃尔沃斯推动散养鸡蛋的历程。自2000年代初，因客户关注动物福利，公司启动供应链改造，从四家供应商筛选到三家合作伙伴，逐步实施鸡舍改造、饲料优化等措施。2004年，公司成为南非首家仅销售散养鸡蛋的零售商，并在2012年将散养鸡蛋应用于所有含蛋产品。二十年来，公司凭借供应商承诺、客户教育及国际最佳实践，多次获得世界农场动物福利组织认可，实现了蛋鸡福利与商业可持续性的双赢。
Mrs. Leena highlighted Woolworths's journey in promoting free-range eggs. Since the early 2000s, driven by customer concern for animal welfare, the company transformed its supply chain, working with three dedicated suppliers. In 2004, it became South Africa's first retailer to sell only free-range eggs, and in 2012 extended this to all egg-containing products. Through supplier commitment, customer education, and international best practices, Woolworths has been recognized for improving hen welfare while ensuring commercial sustainability.

• 马宁 Ning MA
  世界农场动物福利协会 中国传播经理
  China Marketing and Communications Manager, CIWF
  

“
非笼养鸡蛋行业标准化与全球进程追踪
Cage Free Eggs: Industry Standardization & Global Progress Tracking
马宁女士介绍了CIWF的Egg Track项目及其推动全球非笼养转型的作用。CIWF成立于1967年，并获联合国粮农组织认可。她指出，2025年是非笼养发展里程碑：在715项承诺中，384项非笼养承诺截止于2025年。Egg Track追踪企业实际进展，2022年扩展至亚太地区，2025年纳入中国数据，要求企业按鸡蛋、蛋制品和原料类别报告转型百分比。马宁强调透明度对建立信任和可追溯性至关重要，鼓励通过年度更新和公开文件展示进展。Egg Track有助于识别领先与滞后企业，强化问责，并改善蛋鸡生活。
Mrs. Ma introduced CIWF’s Egg Track project and its role in advancing global cage-free adoption. Founded in 1967 and recognized by the UN FAO, CIWF marks 2025 as a milestone: of 715 commitments, 384 to cage-free eggs are due by then. Egg Track monitors company progress, expanded to Asia-Pacific in 2022 and China in 2025, requiring reporting by eggs, egg products, and ingredients. She stressed transparency is key for trust and traceability, encouraging annual updates and public reporting. Egg Track helps identify leaders and laggards, strengthen accountability, and improve hen welfare.

• 王海 Henry WANG
  上海悦孜企业信息咨询有限公司 项目总监
  Project Director, IQC (Shanghai) Co., Ltd.
  

“
中国非笼养鸡蛋进化密码：趋势深析与前瞻
Decoding China's Cage Free Egg Evolution: Trends and Strategic Foresight
王海先生梳理了中国非笼养鸡蛋的发展历程、现状与前景。他介绍，中国非笼养始于2012年客户承诺，2022年明确分类定义，2023年起建立标准化认证体系。目前，非笼养鸡蛋通过星级酒店和商超零售等渠道销售。其快速发展依靠“五有”支撑：有认证、有标识、有潜力、有定义、有标准。数据显示，2024年完成转换的企业中，92%已履行承诺。头部企业如圣迪乐、金麒麟持续扩产，房地产和光伏等跨界新势力也加入。王海预测，到2030年中国非笼养存栏量将达8.56亿羽。
Mr.Henry outlined China’s cage-free egg development, current status, and outlook. Cage-free initiatives began in 2012 with corporate pledges, definitions were clarified in 2022, and a standardized certification system was launched in 2023. Cage-free eggs are now sold through hotels and retail. Growth is supported by “Five Haves”: certification, labeling, potential, definition, and standards. In 2024, 92% of converting companies fulfilled their commitments. Leading firms like Saint Del and Golden Kirin continue expanding, while new players from real estate and photovoltaics enter. Wang predicts China’s cage-free flock will reach 856 million hens by 2030.

小组讨论：生产端如何有效开拓非笼养市场？ | Panel Discussion: How Can Producers Develop the Cage Free Egg Market?

• 主持人：李聪聪博士 | Moderator：Dr. Congcong LI
  上海悦孜企业信息咨询有限公司 高级动物福利科学家
  Senior Animal Welfare Scientist, IQC (Shanghai) Co., Ltd.
  

多家行业代表企业分享实践经验与发展思路。快乐的蛋、四川信德、宁夏晓鸣、土大妈等企业分别介绍了自身在非笼养生产、品牌建设与市场拓展中的探索。品牌化与差异化成为突围关键。企业代表强调，要从消费者视角出发，以高品质、稳定供应和价值理念赢得市场。部分企业还分享了在育种改良、出口资质、成本优化等方面的经验。会议现场气氛热烈，嘉宾踊跃交流，共同探讨非笼养鸡蛋产业的可持续路径与合作机遇。
Industry leaders from Happy Egg, Sichuan Xinde, Ningxia Xiaoming, and Tudama Egg shared insights on cage-free production, branding, and market expansion. They emphasized consumer-focused strategies, quality, and stable supply as keys to success. Some discussed progress in breeding, export certification, and cost optimization. The session featured active exchanges on sustainability and collaboration in the cage-free egg sector.

• 王炜晟 Weisheng WANG
  快乐的蛋农业发展（北京）有限公司 总经理
  General Manager, Happy Eggs Agriculture Development (Beijing) Co., Ltd.
  

• 施林熳丽 Manly SHI
  四川信德农牧有限公司 联合创始人
  Co-founder, Sichuan Xinde Husbandry Co., Ltd.
  

• 魏思勤 Siqin WEI
  宁夏晓鸣农牧股份有限公司 总裁助理
  Assistant to the President, Ningxia Xiaoming Agriculture & Animal Husbandry Co., Ltd.
  

• 刘开永 Kaiyong LIU
  偏关永奥生态农业有限公司 总经理
  General Manager, Pianguan Yong’ao Ecological Agriculture Co., Ltd.
  

• 蔡华柱 Huazhu CAI
  韶关市土大妈南岭家禽养殖有限公司  总经理
  General Manager,Shaoguan Tudama Nanling Poultry Breeding Co., Ltd.
  

产销对接交流与晚宴 | Purchasing Matchmaking Exchange and Dinner

大会特别举办“产销对接交流与晚宴”，邀请多位行业嘉宾、采购商代表及非笼养鸡蛋生产企业负责人共聚一堂。活动旨在搭建高效沟通平台，促进供需双方深入交流与合作。与会嘉宾围绕产品采购、渠道拓展及品牌合作展开洽谈，现场气氛热烈。
The conference hosted a “Production–Marketing Networking Dinner,” bringing together industry guests, buyers, and cage-free egg producers. The event aimed to build an efficient communication platform to foster collaboration. Participants engaged in lively discussions on product sourcing, channel expansion, and brand partnerships.
认证企业产品集中展示与采购交流 | Purchasing Matchmaking Exchange and Dinner
本届大会设立专门展示区，集中呈现各认证企业的非笼养鸡蛋及相关产品，向行业和公众展示高品质、高福利的蛋品成果。参展企业通过现场样品、包装及宣传资料，充分展示生产体系、标准化管理及品牌特色，提升市场曝光度与行业认知度。
This year’s conference featured a dedicated exhibition area showcasing certified cage-free eggs and related products, highlighting achievements in high-quality and high-welfare egg production. Participating enterprises presented their products, packaging, and promotional materials to demonstrate their production systems, standardized management, and brand strengths, enhancing both market visibility and industry recognition.

同期，中国连锁经营协会组织多家采购商品牌到展示区参观，与企业面对面交流，探讨产品供应、市场推广及合作机会。采购商对非笼养产品表现出高度兴趣，为企业开拓零售渠道、强化品牌影响力提供了宝贵契机，也推动了产销端的有效对接与合作落地。
During the event, the China Chain Store and Franchise Association led several retail buyers to visit the exhibition area for face-to-face exchanges with producers, exploring product supply, marketing, and partnership opportunities. The buyers showed strong interest in cage-free products, creating valuable opportunities for enterprises to expand retail channels, strengthen brand influence, and foster effective supply-demand collaboration.