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[会议报道] 第四届品质与福利鸡蛋(中国)高峰论坛

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发表于 2022-11-15 13:53:11 | 显示全部楼层 |阅读模式
第四届品质与福利鸡蛋(中国)高峰论坛:
共享共创,拥抱未来

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2022年11月10日,由FAI农场、国家动物健康与食品安全创新联盟、上海悦孜企业信息咨询有限公司联合主办的第四届品质与福利鸡蛋(中国)高峰论坛线上顺利召开。本届高峰论坛受到了高校、行业协会和企业的大力支持,以“共享共创,拥抱未来”为主题邀请了来自国内外学术界、行业协会、科研机构的专家、养殖、设备、加工、检测认证、餐饮与零售代表参会。
The 4th Egg Quality and Hen Welfare Egg China Summit, co-hosted by FAI Farms, IQC Shanghai Co., Ltd., and China Animal Health and Food Safety Alliance, the 4th Quality and Welfare Egg (China) Summit was successfully held in Chongqing on November the 10th, 2022. This summit forum was strongly supported by the universities, industry associations, and enterprises. With the theme of 'Together we create, The future we embrace’ participants from academic circles, industry associations, and scientific research institutions at home and abroad, as representatives of breeding, equipment, processing, testing and certification, catering, and retail attended the forum.

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本次会议采取全程双语在线直播,通过IQC平台访问会议人次达12,000, 综合其他转播平台,包括中国绿发会,良食基金、百度直播及中央新闻单位小康直播同步进行转播,线上观看量总计超过270,000余人次。

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The conference was broadcast online in both English and Chinese. The online view through IQC reached more 12,000, and the comprehensive result shows that China Biodiversity Conservation and Green Development Foundation, Good Food Found, Baidu Live, and the National News Media Xiaokang Live. The total number of online views reached more than 270,000.
在上海悦孜执行总裁熊传武博士的主持下,本届峰会顺利召开,熊博士介绍了本次峰会的参会嘉宾并由衷感谢所有参会人员的支持。
Chairing by Dr. Chuanwu Xiong, CEO of Shanghai IQC, this summit was held as expected. Dr. Xiong introduced all guest speakers and expressed his gratefulness of  on-site and online participants’ support.

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Mr.Øistein Thorsen致辞

FAI农场首席执行总裁Mr. Øistein Thorsen在线为本次峰会致辞,他表示在过去4年中,中国福利鸡蛋行业取得四项主要成就,包括:一年一度的福利鸡蛋峰会、发布非笼养鸡蛋团体标准、公开非笼养鸡蛋推荐采购清单和成立福利鸡蛋工作小组,希望本次峰会再续辉煌。
Mr.Øistein Thorsen, CEO of FAI Farms, delivered a welcome speech to the conference remotely. He showed attendees the four main achievements that China’s welfare egg industry obtained in the past four years, including the annual welfare egg summit, the CCFA cage-free egg standard, the public recommended welfare egg purchase list, and the welfare egg advancing working group. He wishes the conference to continue its glorious achievements.

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黄向阳联盟秘书长致辞

国家动物健康和食品安全创新联盟常务秘书长黄向阳女士为大会致辞,她表示动物福利不是反对利用动物,而是更科学、更人道利用动物,动物福利、动物健康、食品安全三者息息相关。最后预祝本次大会圆满成功。
Xiangyang Huang, Secretary-general of China Animal Health and Food Safety Alliance, delivered an opening speech at the conference. She said animal welfare is not against the use of animals, but use the animals in a scientific and humane way. Animal welfare, animal health, and food safety are closely related. She also wishes this conference a great success.

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宣布福利鸡蛋工作组成立并举行中国非笼养鸡蛋行业报告发布仪式

Announcement of establishing the cage-free egg advancing working group and publishing the industry report of China cage-free egg.
为更好的联合所有相关方,FAI农场、国家动物健康和食品安全创新联盟和上海悦孜企业信息咨询有限公司于2022年8月共同发起成立“福利鸡蛋推广工作组”,助力中国非笼养鸡蛋行业发展。

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由工作组成员分享信息,共同编写了《2022年中国非笼养鸡蛋行业报告》,该报告概述了行业发展,和中国背景下非笼养鸡蛋的定义,重点分析行业现状,包括消费者、零售和餐饮对非笼养鸡蛋认识的分析,分享当前市场需求并公布福利鸡蛋的采购推荐清单。就中国非笼养鸡蛋的挑战提出相应对策,并分享了非笼养模式的实践案例供大家参考。
To better unite all parties and accelerate the development of China’s cage-free egg industry, FAI farm, CAFA, and IQC together launched the establishment of the ‘cage-free egg working group’ in August 2022. Group members shared their relative information and co-authored the China Cage Free Egg Industry Report. This report outlines industry development and the cage-free egg definition in the Chinese context; focusing on analyzing the industry status, including the analysis of the cage-free egg conception of consumers, retailers, and food service companies; sharing current market demand and publishing the recommended welfare egg purchase list.  We put forward corresponding countermeasures to the challenge of cage-free egg development in China and provided some practical cases for reference.

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熊传武博士

上海悦孜的执行总裁熊传武博士主持了上午的会议,多位嘉宾围绕“中国行业信息与国际视野”主题分享了行业发展趋势和市场变化。
Dr. Chuanwu Xiong hosted the morning meeting. Guest speakers shared the industry development trend and market changes associated with the theme of "China's industry information and international vision".

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林海教授

山东农业大学副校长林海教授受邀就“蛋鸡精准饲养和福利”做主题报告,林海教授介绍群体精准饲养需要确保蛋鸡处于良好的福利状态,确保鸡群和环境一致性,饲料现场测定与配合和动态营养。
Professor Hai Lin, vice-principal of Shandong Agricultural University, was invited to give an online speech on ‘precision farming and laying hen welfare’. According to his report, it’s needed to make sure laying hens are in good welfare status during the flock precision feeding period. It is also critical to ensure the flock and environmental uniformity, on-site feed formulation, and dynamic nutritional requirement.

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张沛女士

中国农业国际合作促进会 动物福利国际合作委员会副秘书长张沛女士就“国内非笼养蛋鸡现状和发展”做报告分享。张沛女士通过市场调研介绍国内非笼养模式,并从成本、垫料、免疫等方面分析了未来发展的阻碍,并提出针对性建议,介绍目前市场上有助于提升品牌的标准、奖项等情况
Ms. Pei Zhang, deputy secretary general of ICCAW, gave a theme report on ‘the current status and development of cage-free laying hen farms in China.’ She introduced cage-free systems in China through a market survey result and analyzed obstructions of future development from the aspect of cost, litter, immune, etc. and provided specific advices. She also introduced the standards and awards that are beneficial to improving brand impact in the domestic market.

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黄华文女士

大润发采购总监黄华文女士分析了当前鸡蛋市场与消费者的变化趋势,消费人群逐渐年轻化,消费正不断升级,中产阶级成为主力。未来,我们需要更了解消费者,为其提供“解决方案”,满足其真正需求,多渠道宣传触达消费者
Ms. Huawen Huang, purchasing director of RT-Mart, analyzed the market and consumer attitudes and opinions about eggs. The egg market is going to be younger, consumption is gradually upgrading, and the middle class is becoming the main force. In the future, we need to learn more deeply about consumers and provide solutions, meeting their real needs, and reaching them through multi-channel publicity。

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林刚博士

奥特奇中国研发及技术总监林刚博士就“品质鸡蛋 赋能健康新消费”做专题报告,回顾了中国鸡蛋产量和消费数据,并分析目前消费者趋势,品质、功能性和可持续性是未来非笼养鸡蛋品牌建设的关键关注点。
Dr. Gang Lin, research and technical director of Altech China, gave a speech on ‘ Improving quality of eggs: encourage new healthy consumption patterns ’. He reviewed egg production and consumption data in China and analyzed current consumer trends. He mentioned that quality, functionality, and sustainability are key concerns for future cage-free egg brand building.

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王雷先生

礼蓝动保商务运营总监王雷先生分析了可生食鸡蛋的发展机遇和存在的挑战,中国作为鸡蛋消费大国,消费者重视鸡蛋安全,可生食鸡蛋是一种机遇,面临着生物安全的挑战。介绍了如何判断可生食鸡蛋是否合格方法,通过官方标准、行业团体标准、疫苗、检测、建立可追溯性系统可以帮助控制鸡蛋沙门氏菌。沙门氏菌控制是大势所趋,也是食品安全的底线。
Mr. Lei Wang, commercial excellence head of Elanco, analyzed the opportunities and challenges of edible raw eggs. China is a big egg consumption country and consumers pay attention to egg safety; the eatable egg can be an opportunity but faces biosecurity challenges. He introduced how to determine eligibility and control Salmonella through official standards, industry group standards, vaccines, testing, and establishing traceability systems. Salmonella control is the trend and the bottom line of food safety.

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圆桌讨论:品牌和福利鸡蛋的商业现状和前景


中国连锁经营协会副秘书长王文华女士,大润发采购总监黄华文女士,大荷兰人市场总监刘文先生,天祥Intertek认证部负责人李德坤先生共同参加了主题为“品牌和福利鸡蛋的商业现状和前景”的圆桌讨论会。上海悦孜咨询项目总监王海先生主持本次讨论会。四位嘉宾就推广高品质产品优先事项、如何更好服务消费者、非笼养鸡蛋未来发展及非笼养团标认证推广难度展开热烈讨论,通过多方共同努力促进福利鸡蛋蓬勃发展。
Henry Wang, Project Director of IQC, presided over the panel discussion and invited Wendy Wang, deputy secretary general of CCFA, Huawen Huang, purchasing director of RT-Mart, Wen Liu, marketing director of Big Dutchman, Dekun Li, head of certification dep. of Intertek to talk about the theme of branding and market for high welfare egg-current status and prospects. The four guests had a  discussion on the priority matter of promoting high-quality products, how to better serve consumers, the future development of cage-free eggs, and the difficulty of promoting and certificating CCFA standards.

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下午的会议由英国皇家防止虐待动物协会(RSPCA)中国代表邬小红女士主持,主题为“品质和福利的生产实践”。
The afternoon meeting was hosted by Ms. Xiaohong Wu, the Representative of RSPCA in China, with the theme of Production Practice of Quality and Welfare.

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Mr. Murilo Henrique Quintiliano

FAI农场巴西的执行董事Murilo先生分享了非笼养鸡蛋团标与国际标准的基准(Vitual),他表示CCFA发布的中国非笼养鸡蛋团标和世界上90%的标准相符,甚至更好。CCFA团标是一个非常好的参考标准并且符合中国法律规定,感兴趣的生产者应用此标准可以满足世界上大部分认证公司的要求。
Mr. Murilo Henrique Quintiliano, executive director and animal welfare scientist of FAI Farms, shared the benchmarking of the CCFA cage-free group standards. He demonstrated that China’s CCFA cage-free standard is equal to 90% of standards in the world and even better. CCFA standard has strong basics and is reliable which meets the China law regulations. Interested producers can apply it and meet most certification companies’ requirements in the world.

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Dr. John Brunnquell

鸡蛋创新有限公司的创始人和执行总裁John Brunnquell博士从美国生产者的角度,分享了提高动物福利的商业理由,他介绍了蛋鸡的自然习性并解释为什么蛋鸡需要自由表达天性。并分享鸡蛋创新公司如何将非笼养应用到商业模式中的经验。
Dr. John Brunnquell, founder, CEO, and president of Egg Innovation, LLCC, from the US producer‘s perspective, shared the commercial reasons why we should care about animal welfare. He introduced native behaviors of laying hens and explained why laying hens need express themselves freely. He also shared important experiences of how to apply the cage-free production system in the commercial model.

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周尊国先生

世界农场动物福利协会中国首席代表周尊国先生就“世界蛋鸡福利工作和全球趋势联动”为题做报告分享。他介绍了CIWF在全球为农场动物福利的主要工作及成果,全球2025非笼养鸡蛋采购承诺、欧洲公民倡议、可追溯的承诺、中国农场动物福利奖等都在形成合力促进世界蛋鸡养殖模式向非笼养趋势发展,提升蛋鸡福利,全球在行动!
Mr. Zunguo Zhou, chief representative of Compassion in World Farming, delivered a speech on ‘Linkage between laying hen welfare achievements and global trend’. He introduced the efforts and main works CIWF did for farm animal welfare, the global 2025 100% purchasing cage-free egg commitments, the European Citizens’ Initiative (ECI), the egg track, China Good Farm Animal Production Welfare Awards, etc. are made concerted efforts to promote the world to transit from cage to cage-free system. More and more people is taking action to improve the hens’ welfare.

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Mr. Philipp Prang

大荷兰人销售总监菲利普·普朗先生做“全球非笼养蛋鸡的最佳实践”主题分享,他详细讲解了欧盟、欧洲地区、美国、中国地区的使用非笼养系统,以及如何在不同系统中最大化蛋鸡福利水平。
Mr. Philip Prang, sales director of Big Dutchman China, delivered a presentation on the theme of "the Best Practices for Cage free Layer Farms around the World", explained the different cage-free systems in different countries, like the EU, European regions, USA, and China in detail, he also showed how to maximize the welfare level of laying hens in different systems.

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韩太鑫先生

苏州欧福蛋业副总裁韩太鑫分享了非笼养蛋品品质管理和应用的经验,积极推动蛋鸡福利作为欧福社会责任目标之一,欧福通过发展多项业务,参与起草多项标准重视蛋鸡养殖、加工全过程管理和持续性产品创新来推进非笼养发展。
Mr. Taixin Han, vice president of Suzhou OVODAN, shared the experience of quality management and application of cage-free eggs, and actively promoted the welfare of laying hens as one of the CSR goals of OVODAN. OVODAN is promoting the development of cage-free eggs by developing multiple businesses, participating in the drafting of many national standards, and concentrating on the whole process management from breeding and processing, and continuous product innovation.

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Mrs. Maisie Ganzler

好味道餐饮有限公司的首席战略和品牌官Maisie Ganzler女士介绍了好味道从笼养到非笼养模式的转型之路。她分享了四个关键点,首先,聆听客户的诉求;第二,和动物福利倡议团体合作,借助他们丰富的经验和知识;第三,保证透明和公开;第四,敢于成为市场的先驱者,把握商机。
Mrs. Maisie Ganzler, chief strategy, and brand officer of Bon Appetite, shared the transition journey from cage to cage-free of Bon Appetit. There are four key points: listen to consumers, cooperate with animal welfare advocacy groups and learn their rich experiences and knowledge on animal welfare, keep transparency and opening. Last but not least, be brave to become a market pioneer and catch business opportunities.

黄牧慈女士
力矩中国项目总监黄牧慈女士分享了非笼养鸡蛋的零售调研结果,非笼养鸡蛋市场占比17%,市场需求正在不断增加,产能也在增加,可以通过规模化生产降低成本。
Mrs. Huang Muci, project director of Lever China, shared the latest retailer survey report on cage-free egg in China. The results show that cage-free egg accounts for 17% of the general egg market, and production capacity is gradually increasing, we can reduce cost by scaling production.

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姜星女士

中国连锁经营协会行业政策研究部副主任姜星女士,分享CCFA的商品品质评估的有关内容,她指出国家政策和消费者对品质商品和服务的要求已经提高, 并介绍了商品品质标准的内容及评估方法。目前,有利于社会、环境可持续发展的品牌正在成为消费者购买商品的超级符号和品质承诺。
Ms. Jiang Xing, Deputy Director of the Industry Policy Research dept, of CCFA. She shared the CCFA's high-quality products framework. She pointed out that national policies and consumer requirements for quality goods and services is improving, and she also introduced the content and evaluation methods of commodity quality standards, Nowadays, brands that are conducive to ESG are becoming super symbols and quality promises for consumers.

李聪聪博士
上海悦孜动物福利项目经理李聪聪博士为大家解读了非笼养鸡蛋行业报告内容,重点介绍了非笼养鸡蛋的定义、行业概况与分析、中国非笼养鸡蛋发展挑战与对策和非笼养行业案列部分。该报告综合了福利鸡蛋工作组成员的研究报告和数据材料,旨在普及非笼养鸡蛋知识,帮助行业理清思路,更快更好的发展。
Dr. Li Congcong, animal welfare project manager of IQC, explained the contents of the cage free egg industry report, focusing on the definition of cage free egg,  industry overview and analysis, the challenges and countermeasures of China's cage free egg development, and the specific cage free egg producer. The report integrates the research reports and data materials of the welfare Egg Working Group members, aiming to help unify and popularize the knowledge of cage free eggs, help the industry to clarify their developing path, and make it better and faster.

大会最后,由IQC执行总裁熊传武博士致闭幕辞,对本次大会进行了总结并再次感谢了参会的各位嘉宾、参会者及合作伙伴,同时也对福利鸡蛋的发展寄予厚望。至此第四届品质与福利鸡蛋(中国)高峰论坛圆满落下帷幕。
At the end of the conference, Dr. Xiong Chuanwu, CEO of IQC, delivered a closing speech, summarized the conference, thanked all speakers and participants, and placed high hopes for the development of welfare eggs. So far, the 4th quality and welfare egg (China) summit forum has achieved a big success.

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